Measuring Billboard Success
Beyond Just Impressions.
For a long time, OOH was a "guessing game." Our framework makes outdoor advertising as measurable and accountable as any digital channel.
Using QR Codes
Bridge the gap between a physical billboard and a digital conversion. Track exactly who scans and when.
- Unique UTM Parameters for isolation
- Mobile-optimized landing pages
- Incentivized CTAs (e.g., "Scan for 10% off")
- Real-time scan geolocation
Google Search Trends
Track "brand searches" that correlate with your campaign dates and billboard locations.
- Monitor geographic spikes in Mumbai, Delhi, etc.
- Track keyword correlation for unique slogans
- Search Console integration
- Competitor search volume comparison
Website Analytics
Deep dive into how offline ads impact online behavior using our lightweight tracking SDK.
- Direct traffic surge monitoring
- Vanity URL performance tracking
- Conversion rate by campaign source
- User journey mapping from scan to sale
Promo Codes & Vanity URLs
Classic, foolproof methods to attribute physical visibility to digital sales.
- Memorable codes like "CITY20"
- Custom short links (e.g., brand.link/city)
- Exclusive billboard-only offers
- Easy attribution for call-to-action
Your Campaign at a Glance
Our real-time dashboard gives you a live view of campaign effectiveness across multiple dimensions.
Google Search Trend
Surge in brand queries
Unique Visitors
Surge during campaign
Total Pageviews
Across landing pages
Total QR Scans
Direct attribution
Top Cities
Integration in
One Line of Code.
Client just needs to put our lightweight SDK onto their landing page or website. We handle the heavy lifting of attribution, search correlation, and traffic analysis.
Lightweight script (less than 5kb)
Privacy conscious (GDPR/CCPA compliant)
Works with all frameworks (React, Vue, Next.js, etc.)
<script
src="https://sdk.adboardbooking.com/measure.js"
data-campaign-id="AD-8842-X"
async
></script>Ready to start a
measurable campaign?
Combine physical ads with digital tracking tools to get a clearer picture of your campaign's true impact and optimize your future spend for maximum ROI.